News & Blog

Staying connected with your audience is everything. And for a giant like L’Oréal, keeping their professional clients- salon owners, hairstylists, and beauty professionals- engaged and informed was a challenge that needed a modern solution. That’s where we at Tekhné came in. We partnered with L’Oréal to create L’Oréal Connect, a mobile app designed to revolutionise

A website is an indispensable part of a business’ online presence. It doesn’t matter if you are a small business, entrepreneur, an established venture or a large corporation- your website is often the first solid impression that the audience will have of your brand. So, it is important that yours is a good one. We

One of the first questions that come to mind when building a website is “What does it cost?” While it would have been great if there was a one-size-fits-all answer to this, such is not the case. Website development charges depend on various elements- from the scope and complexity to the development model of the

Video content dominates the digital landscape, and platforms like TikTok, Instagram, and YouTube have emerged as the primary battlegrounds for creators and marketers. Each platform has its unique audience, style, and algorithmic preferences, which means a one-size-fits-all approach to video optimisation doesn’t work. Understanding how to optimise videos for these platforms is crucial to maximise

Videos grab attention quickly, convey messages effectively, and create lasting impressions, becoming a powerful tool for shaping brand identity. However, building a consistent brand identity across multiple platforms can be a challenge. From social media to websites and beyond, each platform has its own audience and style. This article will guide you through the essential

Cart abandonment is one of the biggest challenges in the world of e-commerce. Imagine potential customers browsing your store, adding products to their basket, and then leaving without making a purchase. It’s frustrating, isn’t it? But here’s the silver lining: cart abandonment isn’t just a loss—it’s also an opportunity to improve your processes, refine your

In today’s digital age, ecommerce websites are prime targets for cyber-attacks. Ensuring robust website security is not just a legal requirement but a crucial factor in building customer trust. After all, you’re asking them to hand over sensitive information like credit card details. Here’s where website security becomes non-negotiable. It’s the digital fortress that safeguards

In the bustling realm of digital commerce, where every click counts and visibility is paramount, mastering the art of E-commerce SEO (Search Engine Optimisation) becomes indispensable. In this guide, we delve into the intricate world of E-commerce SEO, unveiling advanced strategies and expert tips to enhance visibility, drive traffic, and ultimately skyrocket your online business.

The one strategy reigns supreme in digital marketing is User-Generated Content (UGC). Among the myriad forms of UGC, testimonials and reviews stand out as powerful tools for brands seeking to bolster their online presence. In this guide, we’ll delve into the intricacies of leveraging testimonials and reviews, optimising your approach for SEO, and unlocking the

Post-purchase optimisation isn’t just a buzzword; it’s a strategic imperative for businesses striving to build enduring relationships with their customers. Beyond the initial sale lies a vast realm of opportunities to enhance customer satisfaction, foster loyalty, and drive long-term profitability. In this comprehensive guide, we’ll delve into the essence of post-purchase optimization and explore actionable

The integration of data analytics in Conversion Rate Optimisation (CRO) stands as a cornerstone for driving meaningful insights and achieving substantial business growth. Harnessing the power of data analytics in CRO empowers businesses to make informed decisions, optimise conversion funnels, and enhance overall digital performance. In this blog, we’ll explore the pivotal role of data

Establishing credibility is non-negotiable for websites seeking to succeed. Social proof serves as a powerful tool for building trust, influencing consumer behaviour, and boosting conversion rates. By integrating social proof strategically and optimizing for relevant keywords, websites can boost credibility and visibility in search results. Embrace social proof to create a credible website that resonates

The Nexus: Copywriting and CRO Copywriting serves as the voice of a brand, shaping narratives that resonate with target audiences and inspire action. In CRO, it channels persuasive messages, seamlessly guiding users toward conversion pathways. By aligning compelling copy with CRO objectives, organisations can maximise engagement, drive conversions, and unlock untapped revenue streams. Strategies for

A/B testing stands as an indispensable tool for businesses striving to enhance their online performance. By systematically comparing two or more variants of a webpage or app element, A/B testing allows businesses to make data-driven decisions, optimising their digital assets for maximum conversions and user engagement. In this article, we delve into the essentials of

Mobile devices have become the primary gateway to the online world for a vast majority of consumers. Whether it’s browsing social media, researching products, or making purchases, mobile devices play a pivotal role in the consumer journey. As such, optimising your mobile conversion rate is essential for driving sales and maximising revenue. In this blog

In the competitive digital landscape, where attention spans are fleeting and options abound, businesses must prioritise every aspect of their online presence to stand out and succeed. Page speed emerges as a silent yet powerful determinant of success in this arena. Beyond its technical implications, page speed embodies a promise to users – a promise

Lazy loading and resource prioritisation are complementary strategies that work together to optimise web performance and enhance user experience. While they address different aspects of performance optimisation, they share the common goal of improving page speed and efficiency. 1. Sequential Loading: Lazy loading and resource prioritisation both involve the concept of sequential loading, albeit in

Server response time refers to the amount of time it takes for a server to respond to a request. Optimising response times is crucial for delivering good user experience on websites and web applications. Slow response times lead to poor engagement and higher abandonment rates. In this article, we dive deeper into what impacts server

Mobile page speed is paramount for user experience and search engine rankings. With the majority of web traffic originating from mobile devices, optimising your website’s mobile performance is not just a good practice but a necessity. In this article, we’ll delve into actionable strategies and best practices to boost your mobile page speed and enhance

Page speed is a critical factor in determining the success of a website. Users demand instant access to information, and search engines prioritise fast-loading websites in their rankings. As a result, web developers are constantly seeking ways to optimise page speed performance to enhance user experience and improve search engine visibility. In addition to enhancing

The speed at which your website loads can make or break your success. With an astounding 82% of B2B pages loading in 5 seconds or less, as a business, you need to pay careful attention to this critical aspect of their online presence.  Did you know that a B2B site loading in just 1 second

One aspect that has consistently proven to be a pivotal factor in determining a website’s success is page speed. As search engines continually refine their algorithms to provide users with the best possible experience, the impact of page speed on SEO has become more pronounced than ever. In this article, we will delve into the

Have you started conversion rate optimization for your website? CRO helps you remove roadblocks to conversion on your website.

A sales funnel breaks down the customer journey all the way from the beginning stage one which is “awareness” stage (when the customer first learns about your business) to the last stage which is “purchase or conversion” stage (when the customer is ready to purchase your product or service).

Have you ever had a terrible experience with a website because of a slow load time...