Artipoppe as a brand represents women empowerment, confidence and modernity. Tekhné is responsible for translating their bold identity, sustainable product portfolio and educational content into a global digital platform.
Business owners are seeking knowledge and want to stay top of mind regarding new product launches, promos, and events. In addition to physical touchpoints with the sales representatives, L’Oréal needed a digital way to maintain and scale their high service levels for long-tail professional clients to keep them engaged.
In an omni-channel and always-on era, transforming them from traditional to digital started with enabling users with options to buy eBooks and Audiobooks. Providing an intuitive and visceral user experience meant unifying their scattered data sources into a seamless book and author guided search experience from the ground up.
4-H Vijay Chambers,
Grant Road (E).