The Challenge

Business owners are seeking knowledge and want to stay top of mind regarding new product launches, promos, and events. In addition to physical touchpoints with the sales representatives,  L’Oréal needed a digital way to maintain and scale their high service levels for long-tail professional clients to keep them engaged. 

Expertise

Strategy, Mobile app, Develop

Industry

Beauty

Platform

React Native, Node.js

L'Oréal is world's largest cosmetics company

Become a "Digital Love" brand

The L’Oréal Connect app enables professional customers to reach their account managers with the push of a button. We created an integrated customer contact strategy for L’Oréal’s marketing and sales teams for communicating brand moments, driving customer interactions, and building digital relationships. This way all their clients could receive information at the same time, irrespective of when the Sales Representative’s visit is scheduled.

What we delivered

Key features of the L'Oréal Connect app

In app news feed created from the web console

The news feed displays messages from all L’Oréal brands the client is connected to. The brand is clearly displayed in the news feed, without overpowering the content and distracting the user with excessive branding.

Dynamic target group infrastructure

This empowers L’Oréal to create and deliver personalized content for any created target group.

Call to Actions linked to messages

The multiple CTA's encourages the user to click-through to engage further with the brand, via WhatsApp, call, email and website links, or calendar scheduler.

Instagram Feed

A brand-specific Instagram feed directly in the app through the Facebook API. We all know that hairdressers love their inspiration. This is a way to make viewing the app part of their daily habits.

Direct link between client & sales reps (or customer service)

Through WhatsApp integration, call, email modules

Integrations with existing digital platforms.

Single sign-on (SSO) with their marketing platform and webshop, to make the L'Oréal Connect app the mobile entry point for their clients.

How we delivered it

L'Oréal's new mobile strategy is to engage with its thousands of B2B customers digitally. Via the brand/product manager's cockpit, L'Oréal can now push relevant content to flexible target groups via the Connect app.

The business impact

40%

Adoption rate

Of all L'Oréal's B2B salon clients in the Netherland, 40% has installed the L'Oréal Connect app.

200K

Messages pushed

The dynamic target groups of the system empower the supplier to increase the content relevancy for its customers. This means that 200k messages with target group-specific content are pushed to L'Oréal's clients.

How we delivered success

With immidi ( The L'Oréal Connect app), we help L'Oréal's customers stay up to date with all the information about the brand by receiving inspirational posts, being up to date with the hottest trends and product information instantly. With direct contact to the sales team via WhatsApp, in-app scheduler, and one-touch calling.

https://www.immidi.com

Want to learn more about our work? Get in touch.

Account Guru

Pieter Knüppe

Founder & business director
18:02

Amsterdam

Rokin 81-83,
1012 KL,
Amsterdam.

21:32

Mumbai

4-H Vijay Chambers,
Grant Road (E).
Mumbai 400004.

21:32

Goa

Nagargaon Rd,
Valpoi Sattari,
Goa 403506.