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Business owners are seeking knowledge and want to stay top of mind regarding new product launches, promos, and events. In addition to physical touchpoints with the sales representatives, L’Oréal needed a digital way to maintain and scale their high service levels for long-tail professional clients to keep them engaged.
Strategy, Mobile app, Develop
Beauty
React Native, Node.js
The L’Oréal Connect app enables professional customers to reach their account managers with the push of a button. We created an integrated customer contact strategy for L’Oréal’s marketing and sales teams for communicating brand moments, driving customer interactions, and building digital relationships. This way all their clients could receive information at the same time, irrespective of when the Sales Representative’s visit is scheduled.
L'Oréal's new mobile strategy is to engage with its thousands of B2B customers digitally. Via the brand/product manager's cockpit, L'Oréal can now push relevant content to flexible target groups via the Connect app.
Of all L'Oréal's B2B salon clients in the Netherland, 40% has installed the L'Oréal Connect app.
The dynamic target groups of the system empower the supplier to increase the content relevancy for its customers. This means that 200k messages with target group-specific content are pushed to L'Oréal's clients.
With immidi ( The L'Oréal Connect app), we help L'Oréal's customers stay up to date with all the information about the brand by receiving inspirational posts, being up to date with the hottest trends and product information instantly. With direct contact to the sales team via WhatsApp, in-app scheduler, and one-touch calling.
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