Author: Anisha Chaudhari

What is Conversion Rate Optimization (CRO)?

Posted on July 5, 2021 by - sales and marketing, Uncategorized

Conversion rate optimization (CRO) is the process of converting your current website traffic into paying customers. This methodology helps increase the percentage of web visitors to take an intent-driven action, which could be filling out a contact detail or even buying a product through online conversion. The CRO process involves:

  • Understanding how visitors flow through your website, what actions they take.
  • Roadblocks and challenges they face.
  • Eventually, identifying their product or service conversion pathway.

For instance, if you have a 30 percent conversion rate, this means that your website experience has led 30 percent of the online visitor audience to convert into paying customers. Online conversion optimization can be modeled on offline conversion models as well, as many customers who enter a brick and mortar store might browse through products and services with only a few converting into paying customers while others would window shop and exit the store.

The conversion optimization process focuses on two things:

  • Reducing roadblocks in your sales funnel
  • Increase the value of your product or service offering

Let’s have a look at how the conversion optimization rate is calculated. 

How Do You Calculate CRO?

Conversion Rate Optimization is a ratio; it simply explains how many visitors have converted into paying customers on your website. The ratio explains the total transactions divided by total visitors that have landed on your website, multiplied by 100.

  • Let’s say 200,000 people visit your website every month; of those visitors, 20,000 people convert into paying customers. Your conversion rate would be 10 percent = (20,000/200,000*100). If 30,000 people were to convert, your conversion rate would jump to 15 percent.
  • Divide the number of online website conversions by the number of website visitors, and multiply that number by 100 to get the CRO percentage.
How to calculate CRO?

Step-by-Step Process to Double Your Conversion Rate

1. Identify your potential consumer

You must identify who your paying customers are and where your target audience is. Understanding your customers helps gauge how your marketing message needs to be tailored for them. Customers connect with brands, which leave a lasting impression on them through personalized messages and experiences.

2. Create a survey for paying customers

It’s essential to ask your converted consumer why they have chosen you as a product or service provider brand compared to the market competition. While creating these surveys, it’s essential to keep these surveys brief but engaging. This helps in uncovering critical aspects of your business pain points and gain points. You can ask your consumers questions through direct mediums like polls and short questionnaires. Keep the questions brief and concise, so you get more responses. Avoid redundant or boring questions. You’re looking for insights into your target consumer’s specific intent.

3. Collect and analyze data

Start tracking and analyzing data. You can use conversion rate optimization tools like Crazy Egg, Hello Bar, and Google Analytics to make sure you cover all your bases. As you gather more data, look for patterns. Maybe most of your customers find you via Instagram for instance or read your company page before looking at your products. You can use that information to boost conversion rates.

4.Run A/B tests

Test your concepts or ideas through A/B testing, this can provide insight into what truly resonates with your audience. This means you don’t have to comb through the data yourself and develop a pounding headache. Instead, you know the “winner,” and the winning variant gets the majority of the traffic even before the test concludes.

A/B testing for optimization of CRO on your website

5. Discover the customer journey visitors take through your site

Mapping your buyers’ journey can yield lots of tasty nuggets of data. Do they read lots of your blog posts? Do they follow or engage with you on social media? How far do they scroll down each page? Which part of the website has the most important interaction activity? Answering the questions can be essential to creating an optimized conversion path for your website.

6. Focus on the content that matters using heatmap analysis

The most important pages on your website, such as your landing pages and product pages, deserve special attention. Run heatmap analysis on those pages to see where people click and how they use the page. You can then optimize it for maximum conversions.

7. Guide your customers

CTAs and directional indicators can help you guide your online traffic where you want them to go. Be strategic about where you place CTAs, arrows, navigational panels, and other elements. Navigating the audience and making sure they don’t get lost through the experience is an important factor to conversion success.

8. Reduce friction

Remove any elements that give the user a difficult time or promote objections. For instance, delete it if you don’t need a paragraph of copy on your sales page. Or, if you want to make the information more digestible, turn it into bullet points. Writing content on your website tailored to your audience also brings about a sense of deeper intent.

Optimizing your website through a conversion optimization route can be a daunting affair, Tekhné Agency can help create an experiential journey for your website, leaving the online customers utterly delighted. Increase your website conversions today. Connect with us.

Customer Journey: How to Drive Profitable Business Growth

Posted on May 24, 2021 by - visual design & experience

Customer Journey By Tekhne Agency

It’s easy to lose track of your vision when building a business or product. You spend numerous hours thinking about various innovative features and product nuances while being a part of the process. But having a solid business plan or product only guarantees winning half the marathon. Creating a supporting customer journey to guide your potential customers becomes an imminent requirement to start a sustainable business.

Let’s take, for example, that you have built a great weather app with many cool features. Suppose your potential customers aren’t bothered about the updated features and are only looking to check the weather status. In that case, the real focus of the customer journey needs to be re-evaluated. On your weather app, customers might be least bothered about the new trending features and more focused on the product. They might likely just want to know if it’s going to rain on their commute home. Since the target audience has come to the weather forecast app for one specific thing, the weather status. It is crucial to uncover this information preemptively through a constructive customer journey map. 

Since customers are the lifeline of your business, empathizing with your customer’s challenges, pain points, and needs is vital for success. It is a challenge turning first-time users into long-term loyal customers. Since this requires a deep understanding of where your customers are coming from and what they want to do. User journey mapping helps uncover user motivation and intent to create a UX flow that gets users where they want to go. With user journey mapping, you can make many critical changes that help users accomplish their goals faster. Understanding user behavior patterns is an integral part of the process.

Mapping out your customer’s experiences allows you to understand several significant factors that shape the overall perception they will walk away with. Some questions you might ask about your customer’s journey mapping could involve:

  • Why did they come onto your website or download the app?
  • How easy are the website and app to understand and navigate immediately?
  • How long does it take them to accomplish what they came there to do?
  • How well does the experience extend across various channels, and where do they run into gaps?

At Tekhne Agency, we look at optimizing the customer journey through 5 core digital consumer behaviors that create a strong impact on your website’s digital transformation.

5 Core Digital Customer Behaviours

Tekhne Agency 5 Core Digital Customer Behaviours for customer journey
  1. Access

This behavioral pattern focuses more on providing faster and on-demand access to products, services, and experiences. Putting the customer in complete control. 

Access Behaviour Pattern Can Include : 

  • On-Demand Video
  • Branchless Banking
  • Location Specific Services
  • Voice-Activated Devices 

If done right, it can result in:

  • Customer Satisfaction
  • Customer Retention
  • Increase in Sales

2. Engage

Engage as a behavioral pattern focuses on  gripping content, creating a strong brand connection with the audience. It is now more important to create valuable content in the age of abundance. 

Engage Behaviour Pattern Can Include: 

  • How to Connect Strategies 
  • Using Data Journalism: which helps to increase engagement with the audience.

If done right, it can result in:

  • Increased Website Visits
  • Increased Sales 

3.  Personalize Customer Experience

Providing your customers with a personalized, curated experience can uplift brand confidence and recall. Visitors find customized experiences more memorable as it provides them with a sense of belonging. To customize the user journey, you would need to focus on first-party data, automation, and customer insights. 

Personalized Behaviour Pattern Can Include: 

  • Personalized Ads: Remarketing Ads
  • Chatbot Interaction
  • First-Party Data Use
  • Providing Multiple Product Options

If done right, it can result in:

  • Increased Customer Lifetime Value (CLV)
  • Increased Conversion Rate (CRO)
  • Increased Average Order Value

4. Connect 

The connect behavior pattern helps bridge the gap between customers and the brand, making it a two-way communication channel. This pattern helps build brand loyal customers as they find their recommendations heard and validated by the brand. 

Connect Behaviour Pattern Can Include: 

  • Influencer Marketing
  • Social Media Marketing
  • Community Management

If done right, it can result in:

  • Increased Word of Mouth
  • Increased Customer Loyalty

5. Collaborate

Collaborating behavioral patterns focus on customers who help build and create a brand. Collaboration can result in creative and out-of-the-box ideas and suggestions. This pattern also allows businesses to share a more parallel vision with their customers, empowering both in the process. 

Connect Behaviour Pattern Can Include: 

  • Crowdsourcing
  • Rating & Reviews

If done right, it can result in:

  • Increased Engagement
  • Increased Customer Retention

Behavioral patterns can be essential discovery moments for businesses. It helps shape the crux of customer engagement and customer journey mapping. Digging deeper into your customer’s shoes promises a more personalized experience for the customer and, in turn, becomes beneficial for your business. Let’s look at the benefits of mapping a clear and accurate customer journey.

Benefits of using a customer journey map

Tekhne Agency User Journey Visual

1. Possibility to create multiple customer pathways 

Since each visitor has a different journey, it becomes imperative to map down various customer personas. This helps plot individual customer journey maps towards your destination pages ( product pages, information pages). By understanding different customer journeys and pathways, you can better anticipate the journey and create a more decisive path for the customer. This helps decrease the bounce rate of the visitors as they can be directed in a conclusive direction. 

2. Digging deep into understanding the customer’s perspective

It’s significantly essential to businesses today to understand what a customer wants. Addressing the customer’s needs can make a truly delightful experience through the user journey. Mapping the customer journey guides customers to take a more informed decision and provides an opportunity to the businesses to provide valuable information to the user along the journey. 

3. Keeping users informed & updated on new products and features

Knowing your customer journey helps businesses create a more opportunistic pathway leading the customer from new features to updated products. Having a mapped-out journey brings customer delight, and business confidence as probabilities of confusion on the website are drastically reduced. This helps the customer understand the business and vice versa.

4. Target customer personas more intently & accurately

Starting your user journey by creating customer personas is crucial for all businesses. This makes sense of direction to create unique pathways for different users, providing a personalized experience.

5. Improves customer service & brand recall value

Understanding customer requirements provides a sense of certainty and surety to improve customer service. Customer journey mapping will help identify at which points in the journey customers need the most assistance, and then target your customer support efforts towards those aspects. Having a strong customer journey can also bring a sense of delight to the customer, adding brand recall or recognition value to the experience. 

Creating a phase-wise plan to make a successful customer journey

It’s important to understand that creating a journey is not enough to promise customer satisfaction and delight. Businesses need to plan the discovery process to create an effective action plan. It’s crucial to develop a phase-wise plan to help monitor and execute the customer journey planning process. 

Customer Journey Map
Source NNGROUP.COM

1. Phase One: Create A Visual Customer Experience Map

Creating a visual map is the first step of starting the customer journey discovery process; the visualization process creates a very strong direction plan aiding different aspects of the online journey. 

User interface and user experience become a part of the process in a much later stage, supporting this customer journey. A user’s journey map helps you focus on the most significant channels and touchpoints of the overall journey. One can then plan to make different improvements to the UI and UX to customize the experiential aspect of the journey. 

2. Phase Two: Focus On Solving A Specific Problem

Many digital businesses face specific pain points and challenges regarding their website experience. Knowing what problems the customer faces helps remove roadblocks and other irritants, providing a smooth journey toward the conversion or completion goal. A smooth journey is directly proportional to a reduction in visitor bounce rate and churn rate. 

3. Phase Three: Improve goal alignment

Creating a unique user experience should be a collective effort. It is essential to involve all the stakeholders and create an open environment to collaborate and create. Crossfunctional team collaborations work well as different pain points, gain points, opportunities, and challenges are uncovered. This provides a more expansive approach to customer engagement and journey creation. Align responsibility for specific tasks to stakeholders and create ownership of certain metrics and KPIs. Creating a visual sales funnel also helps optimize your business goals in connecting with customers at different stages of the customer sales funnel. 

Customer Journey Mapping is a process that provides a clear view of the user experience by uncovering moments and experiences of both frustration and delight throughout a series of user engagements. Done successfully, it reveals opportunities to address customers’ challenges, roadblocks, and opportunities. CJM helps alleviate fragmentation, distortion of information and, ultimately, create a memorable experience for your website visitors.

Connect with Tekhné Agency to transform your business today. 

Written By Anisha Chaudhari

Why Your Business Needs A Sales Funnel?

Posted on May 3, 2021 by - sales & marketing

Sales Funnel by Tekhne

A sales funnel breaks down the customer journey from the beginning stage one, which is the “awareness” stage (when the customer first learns about your business), to the last stage, which is the “purchase or conversion” stage (when the customer is ready to purchase your product or service). Often funnels can also include being in touch with the customer post-sales as well with follow-ups, reviews on the product or service, remarketing, cross-selling, and upselling to increase customer retention rate.

The funnel will help structure your customer’s journey throughout your website. From various stages where the potential customer learns about your business to the conversion stage, the sales funnel maps the customer route to completion. Stage one (Awareness) of the funnel is purely focused on brand awareness and engagement, where people take the first step to visiting your website. Then, the visitor continues along the second and third stages (Interest & Consideration). This is where the audience demographic gets defined further. The visitor shows strong intent as he moves on to stage four and five (Intent & Evaluation); this stage is a make-or-break moment for most businesses as the visitor needs to be convinced of the product or services through reviews, price comparisons, additional benefits, and post-sale services. The last stage is the completion stage six (Purchase), where the website visitor has now converted into a paying customer.

MQL Vs. SQL

Visitors > (MQL) Leads > (SQL) Qualified > Proposal > Negotiation > Win.

MQL: A marketing qualified lead is a visitor who has engaged with your company and has a prospect to convert into a potential consumer if nurtured properly. An MQL turns into SQL once they’re ready to connect with the sales team.

SQL: A sales-qualified lead is a potential customer that is ready to talk to a sales team. This lead has typically expressed strong intent in your product or service, that they’re ready to move into your sales process. A sales lead moves through the funnel once it’s been vetted and researched by the marketing department and then given to the sales team.

Inbound sales journey by Tekhne
*Source Hubspot

Sales funnel help in reaching out to a larger audience.

Widening the current sales funnel means a larger population of people must be reached through advertising to new consumers, increasing your brand awareness, adding inbound and outbound marketing, etc., to drive more visitors to your website. The purpose is to increase the reach and hence get more visitors through each stage of the sales funnel. This will help to maximize the conversion at the final stage of the funnel.

To have a successful sales funnel, it is important to know what the website and business goals are and focus on them—knowing your goals and customer demographic aids in creating a successful lead funnel. It becomes important to use the sales funnel as an extension of your website, applying the stages of the customer’s journey to see how they interact and react through the process.

Increase your user conversion rate today
sales funnel journey by Tekhne Agency

Stage 1: Awareness: Potential customers are drawn into this stage through marketing campaigns & consumer research, and discovery.

 Stage 2: Interest: Potential customers learn about the company, its products, and any helpful information.

 Stage 3: Consideration: Potential customers are converted into ‘MQL’ leads as they become prospective customers.

 Stage 4: Intent: Prospects demonstrate a clear indication of buying brand product & services.

 Stage 5: Evaluation: Buyers make a final decision about whether to buy a brand’s product or services.

 Stage 6: Purchase: This is the last stage in the sales funnel, where a potential client has made the decision to purchase and turns into a customer.

Benefits of having a Sales Funnel

benefits of the sales funnel
  • Marketing becomes simpler: A sales funnel makes the lead generation process more simplified and organized. The funnel gives a visual representation of the total amount of leads captured vs. leads converted throughout the sales conversion journey; this can provide invaluable insight on how many total leads are required in the awareness part of the funnel and the total investment needed for the same. You can then wisely invest your time and money into receiving qualified leads.
  • Sales forecasts are more accurate: The funnel provides deep insight into forecasts and predictions on the number of leads acquired vs. leads converted. It should also be reviewed for insights on how potential customers are interacting with different stages of the funnel and if there is further room for improvement. It can accurately predict how much of your product or service you could sell in the future. Not only does this help you with your sales plan for the next quarter, but you can also start planning efforts to meet your projected target for the next quarter or fiscal year.
  • Conversion rates are improved: A structured funnel means a more targeted audience which in turn gives higher sales conversion. More leads generate more interest and intent, ultimately resulting into more customers. The sales team also gets a more visual representation of the funnel, which helps in personalizing the customer journey. Businesses also see an increase in sales as the 360-degree view of the funnel tracks how every lead passes through the funnel. It also tracks the time it takes to become a customer and the conversations that are happening with your business.
  • More accountability for your sales: The funnel helps in terms of sales accountability, reducing any confusion regarding roles and responsibilities within the sales team. It also helps in the incentive structure for the sales team, showing a clear trajectory of who is awarded the incentives for the sale conversion. It makes it easier to know which channel (social, organic, referral, paid ) works best, what is your top-selling product and what product sells best to which audience demographic, providing a holistic view of the sales journey. 
  • Rake in more revenue: the sale funnel creates an organized route to success through acquisition, conversion, and monetization. The acquisition should be designed and structured to enable businesses to acquire as many new prospects as possible. Activation is designed to help the business convert as many of its potential customers into converted customers. Monetization should be focused on helping the business grow more revenue from its active buyers and current subscribers.
Building an Optimized Conversion Funnel

Creating a step-by-step journey helps to understand and identify what your customer’s true intent is. 

Step 1: Identify your customer journey

Google Analytics can decode and map the customer journey using reports like user flow. GA is also useful to re-attract customers through remarketing pixel and ad campaigns.Having a clear intent driven customer journey can assure a delighted customer and prompt a revisit. Here are a few questions that can create a clear path for your business.

  • How visitors behave when they first land on your website homepage?
  • How visitors react when they find one of your product or service pages?
  • What referring domains bring in the most traffic?
  • How many touchpoints does the average consumer make before converting into a paying buyer?
  • Do you have a live chatbot to help direct the visitor to the right page on the website?
  • Do you have a remarketing plan to keep your potential clients engaged with the business and its product?

Step 2: Map your funnel stages to conversion triggers.

Using the four stages — awareness, interest, desire & action — create a plan for encouraging consumers through your sales funnel. Create an engaging content strategy for all four stages of a funnel, making sure the content is optimized in accordance with the customer intent. List the types of content you want to serve up at each stage, for instance, and the pages on your site you want to test.

Step 3: Define the point at which a visitor turns into a lead.

For most digital businesses, a visitor becomes a lead when they hand over their contact information — usually a name, contact number, and email address. It’s important to decide how you’ll help consumers transition from the awareness stage to the interest stage to the desired stage to the action stage. Your email subscribers should receive content designed for all four stages so you cater to your entire target audience.

Sales funnels are important to your business. They help you gain a deeper view into the entire customer journey to boost awareness and sales. If you don’t have a sales funnel yet, it’s time to build one. Begin with creating a simple sales funnel, focusing on pain points, identifying opportunities for business growth.

Create a strong sales funnel for your digital business today with Tekhné Agency.

Written By Anisha Chaudhari

7 Reasons Why UX & UI Design is Important for Your Website

Posted on April 22, 2021 by - visual design & experience

User experience and user interface help create a strong brand story, increasing website traffic, leading to a delightful customer journey.

“UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse.”

-Dain Miller, Web Developer

A great website experience starts with UX (User Experience) and is followed by UI (User Interface) since both these processes are crucial for a smooth user experience and interaction. You would wonder why these processes are so important for a website? With a poor UI / UX experience, an online customer can get frustrated and result in a direct drop-off.

UI tends to complement UX, as it is a process that proceeds the initial user experience wireframing. It consists of the look and feel of the website, like the product appearance, functionality, and interactivity.

What is the difference between User experience & User Interface?

Difference between UI & UX

User Experience (UX): design is creating an interactive layout to provide meaningful and relevant experiences to users. UX starts with user research which is focused on primary and competitive analysis. It then analyzes that research through insights & findings, plotting customer journeys, understanding the website’s user flow, and creating personas.

The analysis process then moves into an ideation phase with prototypes, idea sketches, and wireframes. The process moves on to the User interface (UI) phase on approval of the UX design.

Create a unique user experience
*source unslpash

User Interface (UI): Phase focuses purely on the website’s design elements through branding, look & feel, creating mood boards, style tiles, user testing, layout, and responsiveness.

It then proceeds to the design specs stage, where you would create a UI wireframe with a visual design document. Combining efforts with the UX design, the project then moves into an implementation and finalization phase.

UX design by Tekhne
*source unslpash

7 Laws to follow for a delightful User Experience design

  • Law of Aesthetics

This Law is focused on the observation that if a user design is aesthetically appealing, it is then assumed to be more efficient and valuable by the user.

Aesthetics = Usability

An aesthetically pleasing design creates a positive emotion or response from the user; this response then translates into believing that the design is superior due to its visual appeal. It is said that people tend to ignore minor usability issues and errors if the design of the product or service is appealing to them. People tend to believe that things that look good will work much better.

  • Fitts’s Law

In the 1950s, psychologist Paul Fitts, while examining the human motor system, observed that the time required to move from “Target “A to “Target B” depends on the target distance and target size. To further explain how this Law is significant for UX design, it takes for a mouse cursor to move from Target A, the distance to Target B, the CTA button size. Distance and size are inversely related in this aspect. Thus, the longer the distance and the smaller the target’s size, the longer it takes to complete a task.

  • Hick’s Law

Hick’s Law was named after two psychologists William Edmund Hick and Ray Hyman; this is why the Law is sometimes referred to as “Hick-Hyman law”. This Law states that the more options are available to a user, the longer it will take for the user to decide. Designer’s often quote this Law as “Keep it Simple, Stupid.”

More Options = More Confusions

  • Jakob’s Law

Jakob’s Law was coined by the famous Nielsen Norman Group (Co-Founder), Jakob Nielsen. His view of the Law states that users would want your website to work as seamlessly as a competitor website would. Users tend to transfer their expectations on how a website should interact or function compared to similar websites. Jakob’s Law helps create a superior user experience in which the user is focused on the tasks and not blind-sided by new learning models.

  • Gestalt Theory

The Gestalt Law was founded by German thinkers Max Wertheimer, Wolfgang Kohler, and Kurt Koffka. “Gestalt” is German for “unified whole.” This focuses on laws of human perception that describe how humans group similar elements, recognize different patterns, and simplify complex images when we perceive objects.

Gestalt Theory by Tekhne
  • Law of Similarity

The Law of Similarity states that elements or icons similar to each other tend to be perceived under one group. Visually identical elements will be perceived as connected. Shape & sizes, icons, designs, orientation & movement can put elements into a single group and likely share a collective meaning or functionality.

The human eye perceives the same elements in a design as a complete picture, shape, or group, even if those elements are separated.

Law of Similarity by Tekhne

The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated.

  • Pareto Principle (80/20 rule)

The Pareto Principle is named after famous Italian-born economist Vilfredo Pareto. Back in the 1800s, he observed that 20% of the population has the majority of wealth; this observation of disparity in wealth distribution gave ideation for the 80-20 rule.

If 20% of your customers contribute 80% of revenue, you should focus on satisfying these customers.

Design constitutes a significant contribution to a successful website. “Design is everywhere. From the dress you’re wearing to the smartphone you’re holding, its design”.

Create a custom immersive experience with a new user experience & design, transform your business today, connect with Tekhné

Written By: Anisha Chaudhari

Core Web Vitals: How Do They Affect Your Website?

Posted on April 21, 2021 by - technology & innovation

Have you ever had a terrible experience with a website because of a slow load time?

Google considers core web vitals & existing user experience signals an important ranking factor for a website. That’s exactly what google believes is a major ranking factor which is a smooth user experience. This ranking factor was introduced in May 2020 and is christened “page experience signal”. Google has combined core web vitals & existing page experience metrics, giving you the page experience signal. Core Web Vitals are a set of metrics related to speed, responsiveness, and visual stability.

Core Web Vitals by Tekhne

Lets’ take a look at what Core Web Vitals are

  • Largest Contentful Paint (LCP)

This measures how long it takes for the largest piece of content to appear on the website screen.  LCP could be an image, block of content or both. To provide a good user experience, LCP should occur within 2 – 2.5 seconds of when the page first starts loading or a maximum of 3 seconds to avoid a “poor” score.

LCP, Core Web Vitals by Tekhne
  • First Input Delay (FID)

FID measures how long it takes for the website to start being interactive with the user. It could be a tap on a CTA button, choosing an option from the menu bar, clicking on a link connecting you to the site’s navigation or entering your email into the subscribe box. FID technically measures how long it takes for something to happen on a website page. Since it is focused on interactivity for a good user experience, pages should have a FID of less than 100 milliseconds.

FID, Core Web Vitals by Tekhne
  • Cumulative Layout Shift (CL)

CL is the newest addition to core web vitals focusing primarily on the layout experience of the website page. Especially when a user is ready to interact with a CTA button and there is a sudden layout shift, this can directly affect the user experience. CLS focuses on the website’s visual stability and layout. To provide a good user experience, web pages should maintain a CLS of less than 0.1

CLS by Tekhne

Earlier page experience metrics

  • Mobile-friendliness: Google uses “mobile-friendliness” as an important ranking factor for mobile search.
  • Safe-browsing: Google’s safe browsing helps protect more than four billion devices each day by showing warnings to users when they attempt to navigate to dangerous websites.
  • HTTPS: Google sees “ HTTPS” ranking as an important security measure. It has encouraged websites to switch from an SSL enabled website to HTTPS to maintain a more secure web environment.
  • Intrusive interstitial guidelines: Google has a strict mandate against interstitials that ruin the user experience. Any website found guilty of showing intrusive popups and banners will see its content be demoted and penalized by Google
Core Web Vitals & Other Web Vitals
Maintaining your website health is very crucial to be termed a quality content website and to see an improvement in your search result ranking (SERPs). Core Web Vitals play a significant role in providing a good user experience and creating an opportunity to convert the user into a potential client.  

Have you checked your website health lately? Connect with Tekhné.

Written By Anisha Chaudhari

Shaping the Future Through Digital Business

Posted on April 14, 2021 by - covid-19

Business resiliency and digital transformation during COVID-19 by Tekhné

The famous Greek philosopher Heraclitus once said, “There is nothing permanent except change.” 

Since Covid-19 has globally transformed the way businesses operate, digital transformation is no longer a choice. The pandemic has shown us how change is inevitable, and adapting to it is the best option for business survival. But digital transformation can be a positive thing for business, seeing how their current approach could be limited to an offline or brick and mortar aspect.

Businesses today recognize technology’s strategic importance as a crucial component of survival, not just a source of competitiveness. Digital transformation is paving a new path to a holistic approach, opening opportunities to connect with a bigger and larger audience. 

If there were any doubts about the significance of digital transformation to business growth and longevity, covid-19 has silenced them. The pandemic has been a reality check for all businesses, with one thing becoming crystal clear,

 “Go Digital or Go Home”

How business leaders manage digital transformation in their organizations?

The pandemic has split the economic landscape into two distinctive mindsets called digital leaders & digital laggards.

Digital leaders are those that are actively changing the way they do business through embracing the technological advantage and digitally restructuring their organizations and products. These leaders are not just implementing digital tools but also redefining their business overall. 

Digital laggards are the late bloomers who still haven’t completely jumped onto the digital wagon. They take a narrower approach to applying new technology to improve what they are already doing. While they do see a benefit associated with technology, they are doing very little to prepare themselves for the growing digital tide taking over the world. 

business leaders manage digital transformation

Three Key Differences Between Digital Leaders & Laggards 

  1. How they approach the organization structure
  2. How they approach the market development
  3. How they approach the product or service innovation

The New Digital Age 

Beckoning the new digital age has brought up a storm of changes in our work. . 

The new digital age by Tekhne

Corporates and their employees have comfortably adapted to the “work from home” way of life. With digital adoption taking a quantum leap at an industry level, rapid changes are seen in our global workforce. 

At Tekhné Agency, we look at the digital economy is divided into five significant themes:

❖   Digital Labour Platforms: These platforms include web-based platforms (crowd work) where work is outsourced through an open cell to a geographically disseminated workforce and location-based applications which allocate work in a particular geographical location. Location-based apps target a workforce that is more service-oriented. 

The pandemic has accelerated the need for further automation and reduced the sole dependency on human personnel. Digital labor platforms are increasingly becoming a part of our everyday life. These platforms create new opportunities for businesses to access labor 24/7 globally and perform tasks at a reduced cost. 

❖   Digital Workspace: COVID-19 has marked a turning point in how people work with accelerated technology; the workplace doesn’t have to be a physical location necessarily. The pandemic transforms people’s approach towards work, mobility, and flexible working models. 

❖   Digital Skills: Digital technologies driven by innovation have pushed the workforce to be more competitive and build on a triad of functional, digital, and professional skills. Digitization and the availability of online educational courses have opened a plethora of opportunities for the workforce to upskill and improve their overall efficiencies. Google has newly introduced a “Grow with Google” career certification program focused on different aspects like Data Analytics; IT Support, Project Management, UX Design, showing how valued these skills are in the market. 

❖   Digital Foundation: Building on your technology foundation is the need of the hour with an accelerated paradigm shift of the audience moving towards digital channels, creating a robust digital presence through a Website, Social Media Channels (Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest), Business Listing (Google My Business, Yelp, and Bing), Online Forums (Quora, Answer The Public and Yahoo Answers). 

❖   Software as a service: Saas is a delivery model in which centrally hosted software is licensed to customers via a subscription plan. This cloud-based system helps centralize operations and seamlessly connect businesses with their counterparts (vendors/suppliers). With the economic uncertainty, companies have benefited from the subscription-based model like Immidi. 

Apps take a forefront.

While the world grappled with lockdown measures and social distancing guidelines, consumers took to everyday applications to reconnect through a virtual perspective. In comparison, they discovered new apps that can stand in for their previous in-person behaviors.

Apps take a forefront by Tekhne

Video Conferencing Apps: One of the major pandemic thriving apps was video conferencing application, Zoom. It quickly became a “Go-To App” as referred by many users who saw the convenience of jumping onto a video chat. With the onset of covid 19, Zoom saw a sharp spike in its user base between 200 – 300 million users in the month of March & April 2020.

   

Zoom statistic by Tekhne

Online Streaming Apps: Many consumers have turned to stream media services and television apps to occupy their free time, as mobile apps have taken on a new prominence. The three prominent winners in the on-demand streaming category were Netflix, Disney & YouTube.

Comparisons of online streaming apps like Netflix,Disney,YoutTube

Online Delivery Apps: Since the pandemic, online delivery apps have reported a more than double increase in their online sales. Most consumers have resorted to ordering for their essential requirements online with the lockdown restrictions. Apps like DoorDash, Uber eats, Postmates, Zomato, Yandex. Eda, I-Food, and Grubhub have seen a rapid increase in online users and engagement. 

Delivery apps have now become important to both restaurant owners and consumers due to the ease and convenience of ordering everything online from groceries, alcohol, and food delivery. Almost everything can be delivered directly to your doorstep. 

These four companies (DoorDash, Uber eats, Postmates, and Grubhub) raked in roughly $5.5 billion in combined income from April 2020 through September 2020, more than double as much as their combined $2.5 billion in revenue the pandemic.

Social Networking and Sharing: Some of the clear winners in the social networking industry were Facebook, YouTube & Whatsapp. With the lockdown putting strict restrictions on people’s mobility, these apps became a haven as people looked at the virtual front for connectivity and comfort. 

WhatsApp has seen a 40% surge in usage that grew from an initial 27% increase in the earlier days of the pandemic to 41% in the mid-pandemic phase. Overall, Facebook leads the social pack as the top social media platform champion used for coronavirus news by (35.8%), followed by Twitter (17%), YouTube (16.3%), and Reddit (12.4%). 

TikTok and Snapchat were big winners in March, with a spike in users touching 32% and 49% new app installs, while Instagram had a 48% uptick in the early pandemic stage during February 2020. 

Apps take a forefront by Tekhne

So how do you stay calm and ready for a digital transformation in an industry that continues to change at an accelerated rate? The most prepared you and any organization can be for the future by adopting a digitized view towards change. Choose to be a digital leader in this industry and not a digital laggard. 

So, the question remains: Is your business ready to go to the next level? Connect with Tekhné Agency to transform your business today. 

Written By Anisha Chaudhari