Cheap Campers

The Challenge

Creating a seamless online search ‘n book experience is a huge challenge for camper rentals. Tekhné realized CheapCampers with their grand ambition of building a booking engine that combines all their scattered data sources and allows for a near-seamless and live availability and booking experience - or as we colloquially called the project in the office - the booking (dot) com for campers.

Project

https://cheapcampers.nl

Expertise

Booking engine, Software development

Industry

Travel

Platform

PHP, Custom development

CheapCampers has been a leading camper travel company in the Netherlands

Continuous development for an optimal user experience and streamlined process within the company.

For over a decade, CheapCampers has been a leading camper travel company in the Netherlands. Along with the 25+ year management expertise and deep industry insight of the holding company World Wide Travel Group, this sure is the icing on the cake.

What we delivered

Key features for the online booking engine

Data integrations

There are 25+ different supplier data sources that have been integrated into the website as JSON API feeds. This allows for users to book 200+ types of campers, in more than 75 cities.

Custom development

The backend is built 100% custom with an extended suite of tools to make the business workflows behind managing various processes, such as bookings, content, and commercials, more efficient.

Process automation

Understanding time-consuming operational processes such as creating customised offers or processing staggered payments are now automated.

SEO-optimised

Improved entry points into the checkout funnel through landing pages and primary/secondary CTA structure.

Guided search

Created a seamless and guided search navigation that results always in campers at best value.

Team-as-a-Service

Working in sprints, as an extension of the CheapCampers team, rallied around achieving their business goals.

How we delivered it

Tekhne created an integrated digital platform which on one hand allows users to search and book campers instantly and manage their bookings online and on the other, enables CheapCampers backend staff to manage all their supplier data sources. The website frontend is fully responsive and can be accessed at any time on various devices.

The business impact

45%

Increase in search requests

With a simplified search UX, there was an increase in the number of search requests - a key performance indicator of users entering the checkout funnel. We achieved it with combination of intuitive navigation, always focusing on the user and acting upon the intelligence from the client.

35%

Bounce Rate Reduction

Improved bounce rate by implementing a landing page strategy that provides multiple strategically placed entry points into the most popular locations. These were made possible by compelling CTA's, increasing page relevance, site-wide search and technical SEO upgrades.

Client Testimonial

Barbara Lattmann

Director

We are working with Tekhne for the past 6 years. We are happy with the communication and the work Tekhne has delivered so far. We are looking forward to continuing working with Tekhne.

How we deliver it?

Our implementation method is based on the Agile framework of Scrum. Using Scrum, sprint plans are created which contains a series of tasks to meet a particular requirement - system and technical mandatories, functionality development, and design enhancements. The duration of a sprint cycle and release is every 4 weeks.

https://cheapcampers.nl