Neemli Naturals

The Challenge

Neemli Naturals faced the dual challenge of emotionally engaging their audience while achieving a high return on investment. The brand aimed to create a deeper connection with its users through impactful storytelling. Additionally, they needed a robust system to deliver 30-35 high-quality, consistent social activations every month, ensuring their content remained fresh and relevant across platforms.

What we delivered

Key Features for the Neemli Naturals Campaign:

Comprehensive Multi-Channel Strategy:

Developed and executed targeted campaigns across Facebook, Instagram, and Google platforms, maximizing audience reach and engagement.

High-Performance Remarketing Campaigns:

Designed remarketing strategies using catalog ads to re-engage website visitors, achieving conversion rates up to 6%.

Data-Driven Optimisation:

Utilised advanced tools like Google Merchant Center and Metrilo with UTM tracking to monitor and optimize customer journeys, ensuring effective targeting and tracking of new and returning customers.

Efficient Ad Spend Management:

Optimised ad placements and bids, achieving a cost-per-order (CPO) as low as INR 658 for shopping ads and INR 833 for remarketing ads, significantly improving marketing ROI.

Remarkable Conversion Results:

Increased order conversions by maintaining an average conversion rate of 4%, with Google Search campaigns reaching up to 5%.

Strategic Customer Acquisition:

Focused on acquiring high-value customers through core and competitor keywords, achieving a high average order value (AOV) of INR 1,700, particularly in facial care products.

How we delivered it

We combined emotional storytelling with data-driven strategies, producing 30-35 monthly activations like videos and infographics. Using tools like Data Studio and Metrilo, we gained actionable insights, while A/B testing and automated subtitling enhanced engagement and optimised performance, driving measurable results for Neemli Naturals.

The business impact

3.5x

Increase in Order Conversions

Achieved a significant boost in order conversions by crafting emotion-driven campaigns and optimizing ad performance. Tailored content and storytelling strengthened customer engagement, driving higher purchases.

17%

Reduction in CPA

Lowered the Cost Per Acquisition through A/B testing of creatives and strategic targeting. Efficient marketing spend ensured maximum ROI while maintaining high-quality outreach.

750,000

Outreach and Awareness

Expanded brand visibility across key platforms with consistent, engaging content. Leveraged advanced analytics to target and reach a wider audience effectively.

How we deliver?

Our implementation method is based on the Agile framework of Scrum. Using Scrum, sprint plans are created which contains a series of tasks to meet a particular requirement - system and technical mandatories, functionality development, and design enhancements. The duration of a sprint cycle and release is every 4 weeks.

https://www.neemlinaturals.com/

Want to learn more about us? Get in touch.

ACCOUNTS GURU

Harshvardhan Vasudeva

Founder & growth director

Get in touch

Neemli Naturals

The Challenge

Project

Expertise

Industry

Platform

Neemli Naturals is a digital-first skincare brand known for its clean, sustainable, and science-backed products.