McCain Foods Limited

The Challenge

McCain India aimed to launch a digital campaign for their V-Crispers product, focusing on driving B2B sales, particularly among retailers, and collecting data on food pairings and consumption patterns for R&D. They needed a digital solution that boosted brand awareness and offered an engaging consumer experience.

Project

https://www.mccainindia.com/

Expertise

Digital Marketing Strategy, Visual & Graphic Design, Content Creation, Multi-channel marketing

Industry

Food

Platform

Figma

McCain Foods is a global leader in frozen food

It is renowned for its high-quality and innovative products. In India, it has become the go-to brand for fried snacks like French fries, aloo tikki, and cheese bites, dominating the market with its consistent taste and versatility.

What we delivered

Key features for McCain Foods Limited

Personalised User Engagement

Developed an interactive Progressive Web Application (PWA) to engage users through gamified experiences, enhancing brand interaction and retention.

Data-Driven Insights

Implemented robust data collection mechanisms within the PWA to analyse food consumption patterns and user preferences for informed R&D and targeted marketing strategies.

Retailer Integration

Partnered with 500+ pubs, bars, and restaurants, facilitating seamless coupon redemption and driving foot traffic through gamified rewards.

Gamification & Rewards

Created a unique gamification platform where participants could win complimentary product samples, incentivizing downloads and participation.

Modernised Visual Identity

Refreshed brand elements, including a contemporary color palette and product character design, aligning with modern trends while maintaining brand recognition.

Agile Execution

Delivered the campaign through structured collaboration, iterative design cycles, and regular feedback to ensure an impactful and user-centric digital experience.

How we delivered it

We blended emotional storytelling with data-driven strategies, delivering 30-35 monthly activations such as videos and infographics. Leveraging tools like Data Studio and Metrilo, we gained actionable insights, while A/B testing and automated subtitling optimised engagement and performance, driving impactful results for McCain Foods.

The business impact

30%

Higher Conversion Rates

The data-driven insights from the campaign led to a 30% higher conversion rate, as targeted content and personalised messaging resonated with the audience, improving overall sales performance.

50%

Increase in Consumer Engagement

Gamified experiences and personalised interactions led to a 50% increase in consumer engagement on the Progressive Web Application (PWA).

40%

Increase in Retailer Foot Traffic

The campaign successfully drove a 40% increase in foot traffic to partner retailers, thanks to the redeemable coupons and gamified experiences that incentivised visits.

How we delivered success

Our implementation method is based on the Agile framework of Scrum. Using Scrum, sprint plans are created which contains a series of tasks to meet a particular requirement - system and technical mandatories, functionality development, and design enhancements. The duration of a sprint cycle and release is every 2 weeks.