Wonderla

The Challenge

Wonderla sought to position itself as the top choice for corporate events and team outings while driving B2B leads. The goal was to attract decision-makers like HR heads, CXOs, and admin teams from mid- to large-sized organisations and convert them into bookings. Targeted messaging and cost-effective CPL strategies were key.

Project

https://www.wonderla.com/

Expertise

Performance Marketing, Content Strategy, Design

Industry

Parks & Resorts

Platform

Meta, LinkedIn

Wonderla, a renowned amusement park and resort chain in India, combines adventure and relaxation.

It offers team bonding experiences, employee engagement activities, and exclusive corporate packages tailored to various team sizes, making it a unique destination for corporate getaways.

What we delivered:

Key Features for the Wonderla Campaigns:

Corporate-Focused Campaigns

Crafted campaigns highlighting team bonding, employee engagement, and unique venues, catering specifically to corporate clients' needs.

Multi-Platform Lead Generation

Executed targeted campaigns across LinkedIn, Meta, and Google, focusing on capturing high-quality leads. Google Search and LinkedIn emerged as top-performing channels.

Creative and Messaging Optimisation

Conducted creative A/B testing to identify high-performing content and optimize campaign CPL efficiency.

Pre-Qualification Processes

Automated pre-qualification of leads based on PAX requirements and implemented work email validation for serious inquiries.

Retargeting and Lead Nurturing

Focused on retargeting high-scoring leads, enhancing conversion rates, and creating a seamless lead nurturing journey.

How we delivered it

We strategically targeted corporate roles on LinkedIn and used Google for high-intent keywords, positioning Wonderla as the top choice for exclusive corporate experiences. Optimised landing pages and platform adjustments improved lead quality and campaign performance.

The business impact

~250

leads secured

Including large clients like Dnata, Gojek, JP Morgan Chase, and Infosys.

₹4,90,000

Revenue generated

Ensuring a positive ROI

15%

Improvement in Lead Quality

Implemented tiered lead scoring and expanded targeting options, leading to better conversion rates.

How we delivered success

Our implementation method is based on the Agile framework of Scrum. Using Scrum, sprint plans are created which contains a series of tasks to meet a particular requirement - system and technical mandatories, functionality development, and design enhancements. The duration of a sprint cycle and release is every 2 weeks.

https://www.wonderla.com/