Unilever

Unilever Belgium

Unilever Belgium sought a digital platform to complement its sales team by engaging professional foodservice clients. The platform needed to provide timely product knowledge, promote events, and maintain robust customer engagement between physical sales visits.

Project

https://www.unilever.be/

Expertise

Digital Marketing Strategy, Visual & Graphic Design, Content Creation, Multi-channel marketing

Industry

Food & Beverage

Platform

Figma

Unilever is a leader in serving the professional foodservice market.

It is renowned for its diverse portfolio of high-quality consumer goods across food, beverage, and personal care categories. With a strong focus on innovation and customer-centric solutions, they have maintained a robust market presence.

What we delivered:

Key Features for the Univever project:

Personalised Communication:

Enabled account managers to engage with foodservice clients via tailored messages and push notifications.

Gamification Features:

Designed a "Spin-the-Wheel" activity for chefs and HoReCa clients to win rewards, driving app engagement.

Seamless Integration:

Merged promotional features with the "Cook & Save" program for a rewarding experience.

How we delivered It

We developed a mobile app and web console featuring personalised communication tools such as push notifications and chats. A gamified "Spin-the-Wheel" feature was integrated with Unilever’s “Cook & Save” program, encouraging interaction and rewarding users. Agile collaboration ensured seamless functionality and an intuitive user experience.

The business impact

15,000+

Rewards Redeemed

The gamified "Spin-the-Wheel" feature led to over 15,000 rewards being redeemed, significantly boosting user interaction. This engagement fostered stronger relationships with foodservice clients, enhancing brand loyalty.

Increase in App Engagement

In-app interactions doubled, indicating improved customer retention and satisfaction. The personalised push notifications and chat features effectively kept users engaged with the brand.

10,000+

Foodservice Clients Engaged

The campaign successfully reached over 10,000 foodservice clients, expanding Unilever's professional network. This increased engagement facilitated stronger, more consistent communication with key industry partners.

How we delivered success

Our implementation method is based on the Agile framework of Scrum. Using Scrum, sprint plans are created which contains a series of tasks to meet a particular requirement - system and technical mandatories, functionality development, and design enhancements. The duration of a sprint cycle and release is every 2 weeks.

https://www.unilever.be/