The June Shop

The Challenge

The June Shop, a digital-only e-commerce brand, struggled with low engagement time and a conversion rate of just 0.8%. The primary challenges included slow website performance and an inconsistent user experience, which hampered customer retention and sales growth. The objective was to optimise page speed, improve user experience, and establish a strong foundation for conversion rate growth.

Project

https://thejuneshop.com/

Expertise

Website Optimisation, User Experience Design, Core Web Vitals, Conversion Rate Optimisation (CRO)

Industry

E-commerce

Platform

Figma

The June Shop is an e-commerce lifestyle brand known for its stylish, contemporary products

that cater to young, trend-conscious shoppers. As an online-exclusive business, the brand’s success hinges on delivering a seamless and engaging digital experience.

What we delivered:

Key Features for The June Shop:

Core Web Vitals Optimisation

Enhanced page speed performance with advanced technical interventions, achieving a significant 87.5% improvement in load times.

User-Centric Design Enhancements

Conducted a full UX audit to resolve friction points in the customer journey. Then, redesigned navigation and visuals to reflect The June Shop’s clean, modern aesthetic.

Conversion Rate Optimisation (CRO)

Implemented A/B testing to refine critical design and content elements. Also introduced intuitive micro-interactions to enhance user engagement.

Actionable Analytics Integration

Integrated Google Analytics 4 (GA4) to track performance and inform future strategies with data-driven insights.

How we delivered it

We used a collaborative and data-driven approach, combining technical improvements with creative design. By working in agile cycles, we implemented iterative changes and ensured seamless execution. The result was a cohesive and scalable website that aligned with both brand and user needs.

The business impact

Increase in Conversion Rate

Improved from 0.8% to 2.4%, exceeding the initial target. This growth resulted in higher customer acquisition and improved ROI for marketing efforts.

40%

Boost in User Engagement Time

Optimised site design encouraged users to explore products longer. Improved content layout and intuitive navigation created a seamless browsing experience, keeping users engaged and increasing their likelihood to convert.

87.5%

Improvement in Site Speed

Drastically reduced load times, offering a faster and more enjoyable shopping experience. Optimised core web vitals ensured users had quick access to information, improving satisfaction and overall site performance.

How we delivered success

Our implementation method is based on the Agile framework of Scrum. Using Scrum, sprint plans are created which contains a series of tasks to meet a particular requirement - system and technical mandatories, functionality development, and design enhancements. The duration of a sprint cycle and release is every 2 weeks.

https://thejuneshop.com/