IBS Intelligence

The Challenge

IBS Intelligence, a global leader in FinTech research and advisory, faced challenges with its outdated website. Recognising the need for a modernised digital presence, they aimed to redesign their website to enhance the user experience, improve lead generation, and strengthen its brand perception as a thought leader in the FinTech sector.

Project

https://ibsintelligence.com/

Expertise

UX, Visual Design & E-commerce Cyber Security

Industry

FinTech

Platform

Wordpress

IBS Intelligence is a renowned global research, advisory, and news analysis firm exclusively focused on Financial Technology.

With a 30-year track record, IBSi provides in-depth analysis on over 2,000 technology vendors worldwide and is widely recognised as a leader in FinTech research.

What we delivered:

Key Features for IBS Intelligence:

Website Redesign

We crafted a visually appealing, user-friendly website to highlight IBSi’s FinTech expertise and services. Intuitive navigation and responsive design ensured a seamless experience across all devices.

Content Strategy

Developed a content strategy to maintain a consistent brand voice while emphasising IBSi’s industry leadership. Included relevant, engaging insights on FinTech to captivate and inform users.

SEO Optimisation

Implemented a robust SEO plan to boost IBSi's online visibility and drive organic traffic. This ensured the website reached a wider, more relevant audience.

Technology Integration

Leveraged advanced web technologies to enhance the website’s speed, security, and overall performance. This positioned IBSi as a digitally savvy and trustworthy firm.

Brand Refresh

Refreshed IBSi’s logo and color palette to modernise its brand identity while maintaining recognition. The design aligned with contemporary digital aesthetics.

Gated Content

Introduced gated content to create a targeted, personalised user experience. This helped drive high-quality leads and foster deeper user engagement.

How we delivered it

We focused on user-centric design, aligning the website’s structure with industry best practices through in-depth research. By collaborating with IBSi, we refined the content strategy, optimised SEO, and employed modern technologies to ensure a secure, fast, and accessible site. Iterative design cycles and feedback ensured the final product aligned with IBSi’s goals.

The business impact

30%

Increase in Lead Generation

The redesigned website helped boost lead generation efforts by improving user navigation and offering clearer calls to action.

40%

Increase in Website Traffic

The SEO optimisation and engaging content strategy led to a significant increase in organic traffic, allowing IBSi to reach a broader audience.

50%

Higher Conversion Rate

The improved user experience, combined with streamlined gated content, contributed to a 50% higher conversion rate, resulting in better engagement and higher-quality leads.