Bodycraft

The Challenge

Bodycraft, a digital-only salon and skincare clinic, faced challenges in providing a seamless online experience for its customers. With slow site performance and suboptimal user journeys, Bodycraft needed a comprehensive solution to improve user experience, boost conversions, and reduce marketing costs.

Project

https://www.bodycraft.co.in/

Expertise

Page Speed Optimisation, UX/UI Design, Conversion Rate Optimisation (CRO)

Industry

Beauty

Platform

Wordpress

Bodycraft is a premier salon and skincare clinic offering a range of beauty and wellness services.

With a digital-only presence, Bodycraft is committed to providing high-quality services and experiences through an optimised online platform.

What we delivered:

Key Features for Bodycraft:

Optimised Page Speed Performance

Improved site speed and core web vitals, resulting in a smoother and faster user experience.

Conversion Rate Optimisation (CRO)

Designed and implemented a CRO strategy to drive higher engagement and improve user journeys across the website.

Enhanced User Experience

Streamlined the user interface and experience, ensuring ease of navigation and improved interaction for visitors.

Custom Landing Page Design

Developed high-performing, marketing-focused landing pages tailored to Bodycraft’s campaigns, enhancing customer acquisition.

Integrated Performance Analytics

Implemented robust analytics tools to monitor site performance, user behavior, and campaign effectiveness, enabling data-driven optimisations.

How we delivered it

We identified key performance bottlenecks and implemented a user-focused approach to enhance site speed, usability, and conversion funnels. Core web vitals were optimised for faster load times and smoother interactions. A tailored CRO strategy and high-performing landing pages were developed to improve visitor engagement and conversions.

The business impact

65%

Increase in Conversion Rates

Enhanced user journeys and landing pages significantly boosted lead-to-customer conversion rates.

74%

Reduction in Cost Per Conversion

Optimised campaigns and improved user flows reduced marketing costs while maintaining high-quality conversions.

1267%

Improvement in Core Web Vitals Score

The core web vitals score surged from 6 to 82, reflecting a dramatically improved, user-friendly website.

How we delivered success

Our implementation method is based on the Agile framework of Scrum. Using Scrum, sprint plans are created which contains a series of tasks to meet a particular requirement - system and technical mandatories, functionality development, and design enhancements. The duration of a sprint cycle and release is every 2 weeks.

https://www.bodycraft.co.in/