©Copyright. Tekhne 2020
Artipoppe as a brand represents women empowerment, confidence and modernity. Tekhne is responsible for translating their bold identity, sustainable product portfolio and educational content into a global digital platform.
Strategy, Develop, Grow
Fashion/E-Commerce
WordPress
Artipoppe is a beautifully designed baby carrier. To enable them digitally, we apply a multidisciplinary A-team that covers several critical touch points ranging from UX, frontend & backend, quality assurance, SCRUM, SEO to project management. We meticulously build features that enhance their brand mission and vision at an ever increasing velocity.
We work closely with Artipoppe as an extension of their team. Following agile scrum principles, epics are segmented into user stories. Scope is always flexible with quick feedback loops developing a team cadence. As an outcome, this means alignment not only with the product roadmap but also an active participation in growing the platform’s experience.
Apart from generic issues of stability and security this was impacting the performance and causing issues with SEO thus increasing customer bounce rate. After optimisations, site speed increased by almost 20% in areas of search, product flow, project pages and sample ordering.
By simplifying the navigation and enhancing the UX, we improved the discovery process for users with the goal of increasing conversion, in a meaningful and relevant manner.
Our implementation method is based on the Agile framework of Scrum. Using Scrum, sprint plans are created which contains a series of tasks to meet a particular requirement - system and technical mandatories, functionality development, and design enhancements. The duration of a sprint cycle and release is every 2 weeks.
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Goa 403506.
