Edept

The Challenge

Edept, an edtech brand, helps generate admission leads for top universities like Ramaiah, Rishihood, and Chandigarh University. The challenge was to efficiently generate high-quality leads across multiple platforms, while crafting creative ads tailored to each university’s unique offerings.

Project

https://edept.co/

Expertise

Digital Marketing Strategy, Visual & Graphic Design, Content Creation, Performance Marketing

Industry

Ed-Tech

Platform

Edept is an edtech brand focused on lead generation for top universities in India.

Their primary objective is to help educational institutions attract prospective students through digital marketing campaigns. Edept partnered with us to optimise their ad creatives and drive high-quality leads for universities including Ramaiah University, Rishihood University, and Chandigarh University.

What we delivered:

Key Features for the Edept Campaign:

Targeted Campaigns Across Key Platforms

Launched highly-targeted campaigns on Google Ads and Facebook Ads, reaching prospective students for each university through precise audience segmentation.

Tailored Creative Strategy

Created 70 engaging, tailored creatives, showcasing academic benefits, career opportunities, and scholarship details to capture the attention of students.

Optimised Lead Generation

Continuously optimised campaigns by testing key metrics like CTR and CPL to ensure cost-effective lead generation and high-quality submissions.

How we delivered it

We built campaigns specifically targeting students interested in higher education, aligning messaging with each university’s unique strengths. By regularly refreshing creatives and refining audience segments, we kept campaigns relevant and impactful. We also tracked performance and made adjustments to optimise lead conversions.

The business impact

7.5%

Lead Rate

Generated over 4,500 fresh, high-quality leads for the universities.

2.85%

Click Through Rate

Achieved a click-through rate of 2.85%, reaching 300,000+ individuals.

-30%

Cost per Lead

Lowered cost per lead by 30%, improving lead acquisition efficiency.

25%

Increase in Conversion

Boosted conversion rates by 25% through continuous optimisation of creatives and targeting.

Client testimonial

Devendra Nagle

Co-founder

At edept, we’ve had the privilege of working with Tekhne on multiple projects, and their video services have consistently exceeded our expectations. As an agency focused on creating impactful content for universities and students, we needed a partner who understood our audience and could craft compelling visuals that resonated across various platforms.

How we delivered success

Our implementation method is based on the Agile framework of Scrum. Using Scrum, sprint plans are created which contains a series of tasks to meet a particular requirement - system and technical mandatories, functionality development, and design enhancements. The duration of a sprint cycle and release is every 2 weeks.

https://edept.co/