Social media advertising includes running ads on Facebook, Instagram, Twitter, LinkedIn, and more.
Typically, these campaigns are set up with a funnel structure: at least one campaign to reach new people (called prospecting) and at least one to reach people who have visited their site but not yet converted (retargeting).
Study audience and behaviour
Collate pain paints
Identify platforms used by TA
Categorise content as per audience interest
Identify platforms to leverage on
Build content plan with calendar
Setup accounts on identified platforms
Populate information and establish CTA
Schedule content as per plan and calendar built
Invest in advertising as necessary
Evaluate engagement
Monitoring comments and feedback
Optimising content and ads based on insights
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