While Display ads are meant to stand out, Native ads blend right in.
When scrolling online, many internet users can’t tell the difference between native adverts and the surrounding content, which is precisely the aim of this kind of guerrilla marketing.
Study audience and behaviour
Collate pain paints
Identify platforms used by TA
Categorise content as per audience interest
Identify platforms to leverage on
Build content plan with calendar
Setup accounts on identified platforms
Populate information and establish CTA
Schedule content as per plan and calendar built
Invest in advertising as necessary
Evaluate engagement
Monitoring comments and feedback
Optimising content and ads based on insights
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