Influencers have lately gotten more business savvy, and the growth in both influencer and affiliate marketing trends and platforms have allowed brands to properly track and iterate on their influencer/affiliate partnerships, making it truly performance driven.
Study audience and behaviour
Collate pain paints
Identify platforms used by TA
Categorise content as per audience interest
Identify platforms to leverage on
Build content plan with calendar
Setup accounts on identified platforms
Populate information and establish CTA
Schedule content as per plan and calendar built
Invest in advertising as necessary
Evaluate engagement
Monitoring comments and feedback
Optimising content and ads based on insights
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