Display advertising is a highly visual form of online marketing that often includes images, video, and audio. Banner ads and rich media are popularly used in this kind of advertising.
The key for us to harnessing their potential is to have a targeted approach on the entire World Wide Web, where we know we will find your target audience, like the most relevant channels, blogs or digital publications.
Study audience and behaviour
Collate pain paints
Identify platforms used by TA
Categorise content as per audience interest
Identify platforms to leverage on
Build content plan with calendar
Setup accounts on identified platforms
Populate information and establish CTA
Schedule content as per plan and calendar built
Invest in advertising as necessary
Evaluate engagement
Monitoring comments and feedback
Optimising content and ads based on insights
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